The unique name that identifies an Internet site.
A) Domain Name
B )Domain Name Extension
Global Domain eg .com
Australian Domain eg .com.au
pertaining both to your business and website.
2. Domain Name: It is best to have a Domain Name relating to your website content and even better to register it in your business name
'Fruity Flowers' may be your business name, therefore fruityflowers.com would be your Domain Name real ting to the name of your business ( the .com is the Domain Extension).
A strong domain name is the key to your Internet presence. It should be recognizable and relate to your business name, brand, product, and/or activities. Make sure it fits on a business card and is easy to remember whether seen in print or mentioned over the phone.
Use the name people know you by. Don't abbreviate, unless the abbreviation is your company's trademark. Ask your co-workers, your customers, your friends, and your family what domain name they'd expect your company to have.
Don't forget to include your domain name in your site's logo and put your domain name on all company promotional materials such as business cards and stationary.
Avoid Trademarked NamesEnsure someone else has not trademarked the name you register. You cannot register names already registered as copyright (for example, McDonalds). Like company names, domain names are unique and cannot be duplicated. Avoid registering domain names that are similar to your competition or to famous trademarks. Businesses have lost their rights to registered domain names due to conflicts with existing trademarks for off-line companies